customer experience

Ways of Making Digital Signage Effective in Retail

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Ways of Making Digital Signage Effective in Retail

Emily entered a supermarket, grabbed a trolley, and went down every aisle picking things of her use that were on her list of things-to-buy. Once done, she went to stand in a queue leading to the counter; there is a couple standing in front of her along with about 7 to 8 customers more. She stands there and notices what the couple is conversing about, the two kids running around the counter, the pale grey tiles that make the place look instantly dull and so much more. She thinks about the things she has purchased. That peanut butter is really not necessary this month, nor is the hand moisturizer or the paper towels. She takes them out of the trolley and moves on. She removes two more items by the time she reaches counter.

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Set the ball Rolling

Set the ball Rolling

At the grocery store, at the mall, in the cafeteria, the bank, and the cinema…standing in a line is something that everyone unanimously loves to hate. How do you make something as unlikeable not only bearable but an act that won’t become a deterrent to the rest of your services.

It is essential that the customers who visit your area of operations do not feel tortured while waiting in a line as it is likely to lead to high level of dissatisfaction among customers and bad word of mouth as well.

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To wait or not to wait?

waitornot

Have you ever waited in a queue as a customer where the wait was agonizingly long and on top of that, poorly managed? If yes, then you know just how exasperating it can be. It is almost like watching a movie in slow motion in a situation where you do not have the remote to the TV and are helpless to do anything but endure it.

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